Post Cereals should be ashamed.
As I was flipping through the latest issue of People magazine I spotted an ad for Cupcake Pebbles cereal. It included one of those rub and sniff things. I rubbed. I sniffed. Yes, that magazine page smelled like a yellow cupcake with white icing. (While I no longer eat sugar, I recall very well what a cupcake smells like.)
A few pages prior to the ad, there was a review of the new TV show Kirstie Alley’s Big Life (spoiler alert: it got a bad review) and a review for Jamie Oliver’s Food Revolution (which earned two out of four stars). So while reality TV is dealing with our country’s obesity epidemic, Post Cereals is pumping out breakfast food (and I use the term “food” loosely) that will make children, and probably one or two adults, fatter and unhealthier.
Don’t take my word for it. Here is the link to Cupcake Pebble’s nutritional info. See for yourself. Cupcake Pebbles
Did you notice how much sugar is in a serving? Did you see hydrogenated oil in the ingredient list?
I recently saw a news report that said today’s children are expected to be the first generation in many years who will experience younger morbidity than the generations before them. In other words, today’s kids will not enjoy the same life expectancy as their parents. And causes of death will be linked to lifestyle choices. This should not be happening in the 21st Century.
U.S. First Lady Michelle Obama has chosen as her platform the issue of childhood obesity. All politics aside, who can argue with the merits of such a platform? She recently asked food manufacturers to work on reformulating their ingredients to make foods healthier. Here’s a link to a blog post about that. Michelle Obama’s fight against childhood obesity.
I hope Mrs. Obama will have the guts to call out specific companies that are using sugar-addicted kids and adults to turn a profit.